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Latest insights from the world of skincare science and rituals

Explore my thoughts on Korean beauty, emotional skin care, seasonal routines, and more, all grounded in science, empathy, and intention.

InterCHARM Korea 2025: When Science Meets Storytelling in K-Beauty

✨ InterCHARM Korea 2025: When Science Meets Storytelling in K-Beauty Walking through InterCHARM Korea 2025, one truth stood out clearly: science remains the invisible architecture of K-Beauty. Everything else — the glossy packaging, the viral TikTok moments, the cultural cues — is built upon it. This year’s edition confirmed how Korea continues to inspire both global beauty…

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