InterCHARM Korea 2025: When Science Meets Storytelling in K-Beauty
✨ InterCHARM Korea 2025: When Science Meets Storytelling in K-Beauty Walking through InterCHARM Korea 2025, one truth stood out clearly: science remains the invisible architecture of K-Beauty. Everything else — the glossy packaging, the viral TikTok moments, the cultural cues — is built upon it. This year’s edition confirmed how Korea continues to inspire both global beauty…
